Friday, December 14, 2012

Pure Charity

Did you even know such a thing is possible?!  It's true!  A percentage of money that you're already spending can go to a charity project of YOUR choice.  I had no idea.  But I know now.  And I think it's pretty amazing, so I'm telling you. 

It's called Pure Charity.  And it's pure genius, I tell you.  They have partnered up with a bunch of major retailers, places you shop, like Target, Walmart, Apple, Best Buy, etc, and arranged for a percentage of your purchases to go into your own personal giving account at Pure Charity.  Then you get to choose which charity project who want to apply your funds to.  Add your own cash at any time.  You can even apply to have a project added to Pure Charity. 

It's socially networked so you can rally your people around a project of your passion.  I'm not a prophet, but I'd say this is the future of charitable giving. 

So how about it?  I'm trying seriously to think of one valid reason why a person shouldn't do this and.....nope, can't think of one.

Might I suggest a particular project for you to back?  It's called the Legacy Project with Help One Now.  They are building a school in Haiti for an orphanage and it's surrounding community.  I'm a firm believer in using education to break poverty cycles.  This organization?  They've done their homework.  They are committed to empowering nationals for long term sustainable change, not just feel-good projects that can have a negative domino affect on the community. (I could write a whole series on this.)

Check out the project, and if you have some charitable giving to do, consider helping them out.  They are already in phase 8 of 10, and their goal is to complete it by Christmas.

Wouldn't it be great to know that the rest of your shopping this Christmas is ALSO helping orphans in Haiti?    

So here's what you do:
1. Go to and create an account
2.  Register your debit/credit cards
3.  Back the Legacy Project
4.  Network - invite and follow friends
5.  Install the web browser plug-in so you know when you're online which merchants partner with Pure Charity.

And then let's offer up three cheers for those revoltionary thinkers that are using their genius to change the world!

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